Every day you work hard to create great products and services for your clients. Make the most of your efforts by ensuring that you share stunning images and video that showcase the quality and beauty of your work.
Good photographs and video may seem like an unnecessary expense, but they are your calling card to the world. The thing that clients and potential clients first see before they ever read the details of what you make or offer. It only makes sense to get the best images you can to share your work in a way that makes you proud and your clients excited.
Thankfully, there are options for every budget.
Hire a Professional
Hiring a professional photographer to take beautiful images of your products, services, business, and staff may cost more than the other options, but it will save you a huge amount of time and ensure you have high-quality images that are consistent with your company brand.
All you have to do is set aside a few hours for the photographer/videographer to come to your business, and soon you’ll have a collection of high-resolution, stunning images that can be used for your website, social media feeds, brochures, emails, newsletters, and advertising.
You will also have the benefit of unique imagery for your company that will not be seen anywhere else. This is fantastic for branding and standing out among your competitors.
Purchase Stock Photography
If hiring a professional isn’t in the budget yet, purchasing quality stock photography pertinent to your industry is a good option. You can also source free stock photography images.
They’re not as good as original images unique to your company, but they’re far better than badly lit, grainy images that poorly represent you and your business.
You will still have high-quality, high-resolution images that can represent your company well. You just may have to share them with other companies who have also purchased or sourced the images.
Build Your Own Portfolio
If you’re working on a shoestring budget but still want images that you can be proud of, invest some time in developing in-house talent.
- purchase or borrow a good quality digital camera.
- set up a photo station with indirect, natural light.
- use free photo-editing software to size your images and make sure they are sharp, clear, and vivid.
- practice, practice, practice. Your initial efforts may not be great, but with practice, they can become something you’re proud to share.